One studio, two engines of growth.
Cash-flow-strong commerce brands fund and de-risk the build-out of scalable B2B software — from one studio, on one shared platform.
Two pillars that complement each other.
BT Merchandising is a venture studio with two complementary engines of growth. Cash-flow-strong commerce brands generate ongoing revenue and fund the build-out of scalable B2B software — which materially de-risks every new software venture.
Shared platform, design and AI resources lower the marginal cost of each new venture. Every product starts on proven technology rather than from zero — creating a portfolio that grows more capital-efficiently than isolated single companies.
What sets the studio model apart.
Capital efficiency
Shared platform, design and AI infrastructure lowers the marginal cost of each new venture. We don’t rebuild from scratch each time.
Real live products
Instead of slides, we show products that are live, serve real customers and generate revenue.
Diversification
Several ventures across two pillars spread the risk — commerce and software balance each other.
Fast iteration
As operators of our own products, we learn directly in the market and adjust course quickly.
Two pillars, one portfolio.
An overview of our ventures. Details on each product are in the portfolio.
- LiveShirtStoreTextile commerce & finishing
- LiveTextilstoreTextile wholesale
- LiveDer KonfiguratorPlatform technology
- LiveKI-KundenkommunikationAI customer engagement
- LivePsychoLabD2C streetwear
- LiveCouchheldenD2C fun apparel
- Liveemail-insightEmail CRM, Kanban & helpdesk
- Betainvoice-insightInvoice automation
- Coming soongym-insightFitness AI
- Coming soonAds ManagerAd automation
- In developmentautotraderQuantitative research
Products that are live.
Part of our portfolio is live and used and paid for by real customers. Further ventures are in beta or close to launch. We measure traction by real usage, not announcements.
We are happy to share confidential financials and detailed materials on request under NDA. Please get in touch with us directly.
Investor contact.
For a deeper look and confidential materials, reach out to us directly — we look forward to the conversation.