Der Konfigurator
The in-house real-time configurator platform that powers our brands — live design, instant pricing and saved designs.
One system, many shops — as the technology behind our brands and as a B2B service.
- Pillar
- Commerce & Brands
- Category
- Platform technology
- Status
- Live
- Type
- Platform technology
- Deployment
- Multi-shop / multi-tenant
- Availability
- Responsive, any device
- Use
- Own brands & B2B
The Configurator is the technology behind our brands: customers design products live, choose colours, sizes and finishing, upload their own artwork and see the price in real time — on any device, across many shops, from a single system.
Customisation often ends in email ping-pong.
Anyone who wants to personalise a product usually has no idea what the result will look like or what it will cost. Static forms, unclear previews and manual price enquiries slow the buying process — and cost time on both sides.
Design live, see the price instantly.
The Configurator makes customisation tangible: customers combine product, colours, sizes and finishing, place artwork on front and back, and see the preview and price in real time. The result is clear and the path to ordering is short.
Everything modern product design needs.
A well-considered interface — intuitive for customers, flexible for brands.
Real-time pricing
Product, finishing and quantity feed straight into the price — no enquiry, no waiting.
Live preview
Every change is visible immediately. Customers see exactly how the finished product looks before they order.
Own artwork & templates
Upload your own graphics or pick from templates, then position and scale them precisely.
Multiple print positions
Design front and back as well as several positions — for versatile, professional results.
Save designs to your account
Store drafts, continue later and reorder variants — ideal for recurring orders.
Multi-shop ready
One system runs many shops with their own identity — consistent in technology, individual in appearance.
The technology behind our brands.
How a design comes together.
Choose product
Select product, colours and sizes and set the desired finishing method.
Design
Upload your own artwork or pick a template, place it on front and back and position it.
See price & save
Check the price in real time and save the design to your account or share it directly.
Who the Configurator is for
- Brands and shops with customisable products
- Companies with recurring bulk orders
- Teams and organisations with their own outfitting
- Agencies and resellers
- Operators of several shops under one roof
- B2B customers needing scalable customisation
Frequently asked questions
Is the price really shown instantly? +
Yes. Product, finishing and quantity feed into the calculation in real time — with no separate enquiry.
Can I design multiple print positions? +
Yes. Front and back as well as multiple positions can be designed and checked in the preview.
Does the configurator work on mobile? +
Yes. The interface is fully responsive and works on desktop, tablet and smartphone.
Can the configurator be used for bulk orders? +
Yes. It is also positioned as a B2B service — get in touch for a demo and implementation.
More ventures from the studio
Discover more brands and products from BT Merchandising.
ShirtStore
Design branded apparel yourself — print, embroidery and a live configurator in one shop.
Textilstore
Wholesale partner for textiles at top prices — a huge branded and blank range, finishing included.
KI-Kundenkommunikation
AI-assisted advice and lead qualification — around the clock, multilingual.
Customisation that customers understand.
See in a short demo how the Configurator makes products designable in real time.