ShirtStore
Design premium branded apparel yourself — with print, embroidery and a configurator that calculates the price in real time.
Blank apparel and finishing under one roof — from a single piece to bulk runs.
- Pillar
- Commerce & Brands
- Category
- Textile commerce & finishing
- Status
- Live
- Model
- Blanks + finishing
- Audience
- B2B & B2C
- Languages
- German / English
- Website
- shirtstore.de
ShirtStore is our textile commerce flagship: a shop where customers pick leading branded apparel, personalise it in the configurator and order online directly — transparent, fast and without the back-and-forth of quotes.
Custom apparel is usually complicated.
Anyone who needs printed shirts, hoodies or caps typically juggles a textile supplier, a print shop and email quotes. Prices are opaque, approvals drag on, and nobody quite knows what the result will look like.
One shop for apparel, design and finishing.
ShirtStore brings it all together: choose branded apparel, design in the configurator, pick a finishing method, see the live price and order. What used to take days now takes minutes — with a clear preview of the final product.
Everything custom apparel needs.
From choosing the brand to the finished decoration — in one well-considered flow.
Leading brands
A broad range of premium branded apparel — from T-shirts and hoodies to caps and bags, in many colours and sizes.
Live configurator
Upload artwork or pick a template, set the print position and see the result in real time — including instant pricing.
Six finishing techniques
Screen printing, digital print, DTF, embroidery, flex/flock and transfer — the right method for every run and requirement.
B2B & B2C
From a personal one-off to team or corporate outfitting with quantity tiers — one shop for both worlds.
Save your designs
Store drafts in your account, continue later or reorder variants — ideal for recurring orders.
Advice included
For larger or more complex projects our team helps in person — from material choice to print approval.
Four steps to a finished product.
Choose apparel
Select brand, product, colour and size from the range.
Design
Place your artwork in the configurator, set position and size, check the preview.
Pick finishing
Choose the print or embroidery method — the price updates live.
Order
Order online directly, from a single piece to a bulk run.
Who ShirtStore is built for
- Clubs and teams needing jerseys and teamwear
- Companies with workwear and promotional apparel
- Schools, universities and graduating classes
- Events, festivals and campaigns
- Agencies and resellers
- Individuals with custom gift ideas
Frequently asked questions
What is the minimum order quantity? +
Anything from a single piece to a large run is possible. Quantity discounts apply automatically for bigger orders.
Can I use my own logo? +
Yes. You can upload your own artwork in the configurator and position it precisely — templates are available too.
Which finishing is right for me? +
It depends on artwork, material and quantity. The configurator suggests suitable options, and our team advises on more complex projects.
Do I see the price immediately? +
Yes. The configurator calculates the price in real time, including finishing and quantity discounts.
More ventures from the studio
Discover more brands and products from BT Merchandising.
Textilstore
Wholesale partner for textiles at top prices — a huge branded and blank range, finishing included.
Der Konfigurator
Our in-house configurator platform: real-time pricing, live preview, multi-shop ready.
KI-Kundenkommunikation
AI-assisted advice and lead qualification — around the clock, multilingual.
Custom apparel, without the detours.
Design it in the configurator or talk to our team about your project.